Solo
Free
For individuals getting started.
- ✓ 15 publishes / month
- ✓ 3 platform connections
- ✓ 1 tone profile
- Platforms: Instagram, Threads, Facebook
Pricing
Start free with three platforms. Unlock every platform, unlimited publishing, and team features when you are ready to grow. Toggle annual billing to save about 20% on Pro and Agency compared to twelve monthly payments.
Free
For individuals getting started.
Popular
$29/mo
For power creators and freelancers.
$79/mo
Teams, clients, and approvals.
Custom
Enterprise advocacy, SSO, and SLA.
| Feature | Solo | Pro | Agency | Business |
|---|---|---|---|---|
| Content publishing and adaptation | 15 / month | Unlimited | Unlimited | Unlimited |
| X (Twitter) and TikTok publishing | — | ✓ | ✓ | ✓ |
| Platform connections | Instagram, Threads, Facebook (3) | All platforms (7 currently, growing) | All platforms | All platforms |
| Content types | All | All | All | All |
| Tone profiles | 1 | 5 | Unlimited | Unlimited |
| Platform preview | ✓ | ✓ | ✓ | ✓ |
| Compliance check | ✓ | ✓ | ✓ | ✓ |
| Basic scheduler (manual) | ✓ | ✓ | ✓ | ✓ |
| AI best time scheduling | — | ✓ | ✓ | ✓ |
| Save as draft | ✓ | ✓ | ✓ | ✓ |
| Content calendar | ✓ | ✓ | ✓ | ✓ |
| Analytics (basic) | — | ✓ | ✓ | ✓ |
| Analytics (advanced) | — | — | ✓ | ✓ |
| Analytics export (CSV) | — | ✓ | ✓ | ✓ |
| Printable analytics report | — | ✓ | ✓ | ✓ |
| Engagement inbox (IG/FB comments) | — | ✓ | ✓ | ✓ |
| AI hashtag intelligence | ✓ | ✓ | ✓ | ✓ |
| Multilingual repurposing | — | ✓ | ✓ | ✓ |
| Brand kit | — | 1 | Unlimited | Unlimited |
| Bulk publish (max per batch) | — | 20 | 50 | 100 |
| Team workspaces | — | 1 | Unlimited | Unlimited |
| Team members per workspace | — | — | 10 | Unlimited |
| Approval workflows | — | — | ✓ | ✓ |
| Client management | — | — | ✓ | ✓ |
| Employee advocacy hub | — | — | — | ✓ |
| AI voice per employee | — | — | — | ✓ |
| Company content library | — | — | — | ✓ |
| Advocacy analytics | — | — | — | ✓ |
| SSO (SAML) | — | — | — | ✓ |
| PAVO watermark (in-app) | ✓ | — | — | — |
| Priority support | — | — | ✓ | ✓ |
X (Twitter) API operates on a paid per-post model. This cost is covered by PAVO on Pro and above plans. TikTok publishing requires platform audit approval which applies at the Pro tier and above.
Paid plans are billed through Paddle. By subscribing you agree to our Terms of Service and Privacy Policy. Refunds are covered by our Refund Policy.