Features
Everything you need to publish smarter
PAVO gives your team one place to adapt, schedule, publish, and analyse content across every platform you show up on. No rewriting. No copy-paste. No compromises on voice.
Why PAVO
Social media management, not copy-paste scheduling
Most tools optimise for filling a queue. PAVO optimises for publishing content that still sounds right on each network — with the calendar, approvals, and analytics teams expect when they graduate from spreadsheets.
| Capability | Typical scheduling suites | PAVO |
|---|---|---|
| Multi-platform output | Same caption resized per network | Native adaptation — tone, length, and format per platform |
| Before publish | Basic previews | Faithful previews + compliance signals (limits, hashtags) |
| Scheduling | One time for all channels | Per-platform times, spread schedule, AI best time (Pro+) |
| Agency workflows | Workspaces often add-on | Client workspaces, approval queue, calendar pending state |
| Engagement | Unified inbox often separate product | Comments on PAVO-published IG/FB posts (Pro+) |
| Employee reach | Rarely built in | Business tier advocacy — each employee's voice, one tap |
PAVO is a publishing system for teams who care how content lands — not a clone of any single competitor.
Platform-native content adaptation
Bring a caption, a video script, or a recent post. PAVO reads what you made, understands the message, and produces versions built for each platform's culture and format. LinkedIn gets structure and professional framing. TikTok gets a hook and energy. X gets brevity and an opinion. Not the same post everywhere. Actual platform-native content.
- Your core message and CTA carry through every version while tone, length, and format adapt per platform.
- Compliance signals show character limits and hashtag counts before anything goes live.
- Regenerate one platform output without touching the others.
Employee advocacy at scale (Business tier)
Most companies create great content that reaches their existing followers and stops there. PAVO Business changes that. When you publish a piece of company content, PAVO pre-generates an adapted version for every employee in your advocacy program -- adapted to match each employee's individual writing voice, not a generic company tone. Employees open their PAVO portal, see content that sounds like them ready to share, and publish it to their personal networks in two taps.
- AI voice calibration learns how each employee writes from their existing posts.
- Employees review and approve their version before anything goes live.
- Advocacy analytics show participation rates, reach per employee, and total program performance.
- Your brand reaches the combined networks of your entire workforce -- authentically.
Tone profiles and voice calibration
Describe how you sound, tune sliders for formality and boldness, and optionally add a writing sample so outputs stay in your voice.
- Platform-specific overrides when you want LinkedIn steadier than TikTok.
- Default profile applies everywhere until you switch it for an individual publish.
- Voice calibration keeps intelligent content adaptation from feeling generic.
Platform preview
See a faithful preview for each destination — feed layouts, limits, and compliance colours — then edit inline.
- Switch between platforms without losing context.
- Edit copy from preview; compliance updates as you type.
- Reduces surprises when you schedule posts to multiple platforms.
Smart scheduling and AI best time
Post now, pick a manual time, accept an AI-suggested slot, or spread times across platforms from one preview.
- Suggestions are optional — you always confirm the time.
- Spread schedule staggers each platform from your earliest slot (15 min to 2 hours).
- Queue respects retries and rate limits on the backend.
Content calendar
Month and week views show drafts, scheduled posts, pending approvals, published content, and failures — filtered by platform when you need focus.
- Colour cues per platform; pending approvals show clearly before go-live.
- Jump from a slot to edit, preview, or cancel.
- Inspector panel lists upcoming, drafts, and failed deliveries.
Analytics and insights
Track reach, engagement, and top posts for content PAVO published — basic on Pro, deeper exports and patterns on Agency and Business.
- Twelve-month retention for analytics metrics aligned with policy.
- CSV export and printable summary reports on Pro and above.
- Compare multi-platform performance against originals where available.
Engagement inbox (Pro+)
See recent comments on Instagram and Facebook posts you published through PAVO — then reply on the native platform via the post link.
- Scoped to content PAVO delivered, not a full social inbox replacement.
- Refreshes on demand from connected accounts.
- Pairs with analytics to close the publish → measure → respond loop.
Brand kit
Store brand voice notes, approved hashtag sets, and banned phrases so every adaptation stays on-brand.
- One kit on Pro; unlimited for Agency and Business with workspace scoping.
- Banned words are enforced in generation and checked after output.
- Pairs with tone profiles for client work.
Bulk publish
Queue many items at once, process in parallel, then review each batch with clear pass or fix states.
- Pro up to 20 items; higher caps on Agency and Business per policy.
- Import captions from CSV (
textorcaptioncolumn). - Review queue keeps approvals fast without mixing client contexts.
- Ideal when you batch social video or carousel captions.
Team workspaces and approval (Agency)
Isolate clients in workspaces with their own connections, calendars, and brand kits. Route publishes through approvers when you need control.
- Approval states with notifications for submitters and reviewers.
- Roles for admins, editors, contributors, and viewers.
- Priority support on Agency and Business.