Features
Everything you need to publish smarter
PAVO gives your team one place to adapt, schedule, publish, and analyse content across every platform you show up on. No rewriting. No copy-paste. No compromises on voice.
Platform-native content adaptation
Bring a caption, a video script, or a recent post. PAVO reads what you made, understands the message, and produces versions built for each platform's culture and format. LinkedIn gets structure and professional framing. TikTok gets a hook and energy. X gets brevity and an opinion. Not the same post everywhere. Actual platform-native content.
- Your core message and CTA carry through every version while tone, length, and format adapt per platform.
- Compliance signals show character limits and hashtag counts before anything goes live.
- Regenerate one platform output without touching the others.
Employee advocacy at scale (Business tier)
Most companies create great content that reaches their existing followers and stops there. PAVO Business changes that. When you publish a piece of company content, PAVO pre-generates an adapted version for every employee in your advocacy program -- adapted to match each employee's individual writing voice, not a generic company tone. Employees open their PAVO portal, see content that sounds like them ready to share, and publish it to their personal networks in two taps.
- AI voice calibration learns how each employee writes from their existing posts.
- Employees review and approve their version before anything goes live.
- Advocacy analytics show participation rates, reach per employee, and total program performance.
- Your brand reaches the combined networks of your entire workforce -- authentically.
Tone profiles and voice calibration
Describe how you sound, tune sliders for formality and boldness, and optionally add a writing sample so outputs stay in your voice.
- Platform-specific overrides when you want LinkedIn steadier than TikTok.
- Default profile applies everywhere until you switch it for an individual publish.
- Voice calibration keeps intelligent content adaptation from feeling generic.
Platform preview
See a faithful preview for each destination — feed layouts, limits, and compliance colours — then edit inline.
- Switch between platforms without losing context.
- Edit copy from preview; compliance updates as you type.
- Reduces surprises when you schedule posts to multiple platforms.
Smart scheduling and AI best time
Post now, pick a manual time, or accept an AI-suggested slot based on your account history where data allows.
- Suggestions are optional — you always confirm the time.
- Queue respects retries and rate limits on the backend.
- Pairs naturally with publishing workflows across every platform you use.
Content calendar
Month and week views show what is draft, scheduled, live, or failed — filtered by platform when you need focus.
- Colour cues per platform for quick scanning.
- Jump from a slot to edit, preview, or cancel.
- Upcoming panel keeps the next seven days visible.
Analytics and insights
Track reach, engagement, and top posts for content PAVO published — basic on Pro, deeper exports and patterns on Agency and Business.
- Twelve-month retention for analytics metrics aligned with policy.
- CSV export on Pro and above for reporting.
- Compare multi-platform performance against originals where available.
Brand kit
Store brand voice notes, approved hashtag sets, and banned phrases so every adaptation stays on-brand.
- One kit on Pro; unlimited for Agency and Business with workspace scoping.
- Banned words are enforced in generation and checked after output.
- Pairs with tone profiles for client work.
Bulk publish
Queue many items at once, process in parallel, then review each batch with clear pass or fix states.
- Pro up to 20 items; higher caps on Agency and Business per policy.
- Review queue keeps approvals fast without mixing client contexts.
- Ideal when you batch social video or carousel captions.
Team workspaces and approval (Agency)
Isolate clients in workspaces with their own connections, calendars, and brand kits. Route publishes through approvers when you need control.
- Approval states with notifications for submitters and reviewers.
- Roles for admins, editors, contributors, and viewers.
- Priority support on Agency and Business.